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AI-Driven Accuracy: Enhancing Retail Demand Forecasting

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A leading omnichannel retail chain faced challenges in forecasting demand across 800+ stores and multiple digital channels. Despite historical sales data and ERP-based forecasting models, the client struggled with stockouts, overstocking, and slow reaction to market trends, especially during promotions, holidays, and new product launches. Static, rule-based models failed to account for unstructured signals like social media buzz, weather conditions, and regional events, leading to inaccurate demand planning. The client needed a smarter forecasting engine to read the market in real-time and adapt faster than traditional models.  

The Challenge: Forecasting in a Volatile Retail Environment

The retailer faced significant limitations in its demand planning and inventory forecasting processes, resulting in both lost sales and excess stock.

Key pain points included:

  • Limited External Signal Integration: Forecasts did not account for weather, promotions, holidays, or competitor activity.

  • Poor Short-Term & SKU-Level Visibility: Lack of granular insights hindered quick decision-making.

  • Missed Sales During Demand Spikes: Frequent stockouts occurred during high-demand periods, leading to lost revenue.

  • Overstock of Seasonal Items: Excess inventory resulted in markdowns and profit erosion.

  • Inflexible Forecasting Models: Existing models struggled to adapt across regions, store formats, and changing market conditions.

The client required a dynamic, data-driven demand sensing solution that could provide accurate, real-time forecasts and actionable recommendations for inventory optimization.

 

The Amantra Solution: AI-Powered Demand Forecasting Model 

Amantra deployed an AI-powered Multi-Agent Demand Sensing Model designed to process and correlate both structured and unstructured data, delivering highly accurate, SKU-level demand forecasts across stores and regions.

Key Capabilities:

  • Historical & Channel Data Analysis: Pulled and analyzed sales, promotions, and distributor data to identify trends.

  • Incorporation of External Signals: Integrated unstructured data such as news, weather, events, and social media activity to capture demand drivers.

  • Regional Buying Pattern Analysis: Considered local customer preferences and behavior to refine predictions.

  • SKU-Store-Week Level Forecasting: Adaptive learning models predicted demand at granular levels, adjusting dynamically to changing patterns.

  • Prescriptive Recommendations: Provided category planners with actionable insights for inventory planning, promotions, and replenishment.

This intelligent framework enabled data-driven decision-making, reducing stockouts, overstocking, and lost sales while improving operational efficiency across retail chains.

Solution Highlights

  • Multi-Source Data Fusion (ERP, social, weather, events)
  • Semantic Interpretation of Demand Influencers Using LLMs
  • SKU & Channel-Level Forecasting granularity
  • Self-Updating Models with feedback loops
  • Forecasting-as-a-Service APIs integrated into the client’s retail planning system

Business Outcomes

The implementation of Amantra’s Multi-Agent Demand Sensing solution delivered significant improvements:

  • Forecast Accuracy: Increased from approximately 72% to 94%, enabling more reliable inventory planning.

  • Stockouts: Reduced by 60%, minimizing lost sales and improving customer satisfaction.

  • Overstock Inventory: Cut by 45%, lowering holding costs and excess stock risks.

  • Planning Cycle Time: Reduced from weeks to real-time, allowing agile decision-making.

  • Markdown Losses: Decreased by 35%, protecting margins on seasonal and promotional items.

Client Testimonial

“With Amantra LLM-based forecasting, we’ve gained the agility to predict demand spikes even before they happen. Our planners now act proactively, not reactively.” Chief Supply Chain Officer, National Retail Chain

Ready to Predict the Future of Demand?

Discover how Amantra LLM-powered forecasting agents can drive inventory accuracy, reduce losses, and make faster decisions in your retail enterprise. Request a Forecasting Demo