AI-Driven Accuracy: Enhancing Retail Demand Forecasting
The Challenge: Forecasting in a Volatile Retail Environment
The retailer faced significant limitations in its demand planning and inventory forecasting processes, resulting in both lost sales and excess stock.
Key pain points included:
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Limited External Signal Integration: Forecasts did not account for weather, promotions, holidays, or competitor activity.
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Poor Short-Term & SKU-Level Visibility: Lack of granular insights hindered quick decision-making.
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Missed Sales During Demand Spikes: Frequent stockouts occurred during high-demand periods, leading to lost revenue.
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Overstock of Seasonal Items: Excess inventory resulted in markdowns and profit erosion.
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Inflexible Forecasting Models: Existing models struggled to adapt across regions, store formats, and changing market conditions.
The client required a dynamic, data-driven demand sensing solution that could provide accurate, real-time forecasts and actionable recommendations for inventory optimization.
The Amantra Solution: AI-Powered Demand Forecasting Model
Amantra deployed an AI-powered Multi-Agent Demand Sensing Model designed to process and correlate both structured and unstructured data, delivering highly accurate, SKU-level demand forecasts across stores and regions.
Key Capabilities:
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Historical & Channel Data Analysis: Pulled and analyzed sales, promotions, and distributor data to identify trends.
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Incorporation of External Signals: Integrated unstructured data such as news, weather, events, and social media activity to capture demand drivers.
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Regional Buying Pattern Analysis: Considered local customer preferences and behavior to refine predictions.
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SKU-Store-Week Level Forecasting: Adaptive learning models predicted demand at granular levels, adjusting dynamically to changing patterns.
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Prescriptive Recommendations: Provided category planners with actionable insights for inventory planning, promotions, and replenishment.
This intelligent framework enabled data-driven decision-making, reducing stockouts, overstocking, and lost sales while improving operational efficiency across retail chains.
Solution Highlights
- Multi-Source Data Fusion (ERP, social, weather, events)
- Semantic Interpretation of Demand Influencers Using LLMs
- SKU & Channel-Level Forecasting granularity
- Self-Updating Models with feedback loops
- Forecasting-as-a-Service APIs integrated into the client’s retail planning system
Business Outcomes
The implementation of Amantra’s Multi-Agent Demand Sensing solution delivered significant improvements:
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Forecast Accuracy: Increased from approximately 72% to 94%, enabling more reliable inventory planning.
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Stockouts: Reduced by 60%, minimizing lost sales and improving customer satisfaction.
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Overstock Inventory: Cut by 45%, lowering holding costs and excess stock risks.
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Planning Cycle Time: Reduced from weeks to real-time, allowing agile decision-making.
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Markdown Losses: Decreased by 35%, protecting margins on seasonal and promotional items.