✨ We’ve rebranded! AIRA is now Amantra ✨

Optimizing Network Traffic with AI for Superior Telco Performance

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A leading telecom operator with 40+ million subscribers provided mobile, broadband, and enterprise connectivity services across multiple regions. With rapidly increasing data usage driven by 5G rollouts, video streaming, IoT adoption, and remote collaboration, the operator needed to strike the right balance between network quality, scalability, and cost efficiency. As digital lifestyles became mainstream, customer expectations were evolving: users demanded seamless video calls, buffer-free streaming, low-latency gaming, and uninterrupted enterprise-grade connectivity. Any lapse in service quality directly impacts customer experience, Net Promoter Scores (NPS), and churn rates.

The Challenge: Unpredictable Demand and Rising OPEX

The telecom operator’s network operations team faced mounting challenges in maintaining optimal performance and customer satisfaction amid growing data demand and unpredictable usage patterns. Key pain points included:

  • Unpredictable Traffic Spikes:
    Sudden surges during live events, streaming peaks, and festive seasons often led to network congestion and degraded user experience.
  • Over-Provisioning Costs:
    To avoid outages, teams resorted to excessive bandwidth provisioning, driving up operational and infrastructure costs unnecessarily.
  • Reactive Issue Handling:
    Service degradation was often identified only after customer complaints, leaving little room for proactive maintenance or early intervention.
  • Churn Risk Due to Poor QoS:
    Frequent performance drops and latency issues posed a high risk of customer churn, especially among enterprise and high-value users.
  • Limited Forecasting Visibility:
    Lack of predictive analytics capabilities resulted in limited insight into future demand trends, making capacity planning inefficient and reactive.
Maintaining performance meant overspending on capacity, eroding profitability.

The Solution: AI-Driven Predictive & Real-Time Optimization

To address the growing pressure on network performance, Amantra implemented an AI-powered Network Traffic Optimization System that introduced proactive, adaptive, and intelligent resource management across the telecom infrastructure.

This solution combined predictive analytics, automation, and self-learning capabilities to ensure high Quality of Service (QoS) while reducing operational overhead.

Key Components of the Solution:

  • Predictive Traffic Forecasting:
    Leveraging advanced machine learning models, the system accurately forecasted network traffic spikes with up to 90% precision, allowing teams to prepare capacity ahead of time.

  • Dynamic Bandwidth Allocation:
    Intelligent algorithms enabled real-time load balancing across regions and network nodes, ensuring consistent performance even during sudden demand surges.

  • Anomaly Detection & Root-Cause Analysis:
    The AI agents continuously monitored network health, detecting anomalies, isolating root causes, and alerting operations teams before customer experience was affected.

  • Self-Healing Capabilities:
    Equipped with autonomous decision-making, the system auto-resolved congestion and optimized routing with minimal human intervention, enhancing uptime and responsiveness.

  • Scalable Architecture:
    Designed on a modular, scalable framework, the system seamlessly adapts to subscriber growth and expanding service portfolios, ensuring long-term sustainability.

 

The Results: Smarter Network, Better Customer Experience

  • 35% improvement in bandwidth utilization efficiency.
  • 25% reduction in OPEX by eliminating unnecessary over-provisioning.
  • 40% fewer network disruptions, enhancing QoS.
  • 30% lower churn rate in high-demand regions.
  • Improved real-time visibility into network operations, empowering proactive decision-making.
Bottom Line: With AI-driven optimization, the telco moved from firefighting outages to running a predictive, efficient, and customer-centric network, setting a new standard for telecom operations.